FAN EXPERIENCES

Where the world comes together to celebrate the beautiful game

BAHC LIVE!

FAN ZONES

The BAHC Live! Fan Zones bring the World Cup atmosphere to
everyone—whether you have a match ticket or not. Expect giant screens, live entertainment, international food, sponsor activations, and the energy of fans from around the globe.

MORE THAN A MATCH

DATES

Match days throughout June and July 2026

PROGRAMMING

Live match broadcasts on giant screens

Concerts and live entertainment

Food vendors from around the world

Sponsor experiences

Interactive games and activities

LOCATIONS & MAPS

Venue and site maps to be announced

A large outdoor concert stage at night with bright colorful lights, a big screen displaying graphics, and a crowd of people watching, with a city skyline and illuminated buildings in the background.

2026 WORLD CUP HOST CITY

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SF BAY AREA

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2026 WORLD CUP HOST CITY ✦ SF BAY AREA ✦

WatcH

PARTIES

The World Cup is meant to be shared. Whether you are gathering with friends at a local bar or hosting a neighborhood viewing event, the Bay Area will be alive with football from kickoff to final whistle.

Locations and schedules coming soon. Check back for updates.

Planning a public screening? Download our playbook for FIFA guidelines and tips for a successful event.

DOWNLOAD PLAYBOOK

INTERACTIVE FAN MOMENTS

The World Cup is more than 90 minutes. Capture memories, test yourskills, and immerse yourself in the global celebration.

01

GAMES & CHALLENGES

Interactive football games, skill challenges, and competitions

02

PHOTO OPPORTUNITIES

Pose with the FIFA World Cup
Trophy Tour and iconic backdrops

03

SPONSOR ACTIVATIONS

Exclusive experiences,
giveaways, and surprises from
official partners

04

FAN MEETUPS

Connect with supporters from
around the world

WEAR YOUR PRIDE

Two white t-shirts stacked on top of each other with a FIFA World Cup graphic on the front, lying on an orange background. Surrounding the shirts are various objects including a sleep mask, small bottles, a keychain, and a couple of white pills.

Official SF Bay Area merchandise is available now through the FIFA Store. From jerseys to scarves to collectibles, gear up before the
tournament begins and show the world where you stand. #WeAre26

Available items: Official jersey and apparel, scarves and accessories, host city posters and prints and limited edition collectibles

SHOP NOW

GET READY FOR MATCH DAY

A colorful collage commemorating the 2026 FIFA World Cup in San Francisco, featuring the Bay Area skyline, the Golden Gate Bridge, fans in team apparel, a pixelated cityscape, a football trophy, and various vibrant abstract shapes and texts.

NEIGHBORHOODS

Secure your tickets, book your hotel, and plan your route to the stadium. The beautiful game awaits.

GET YOUR TICKETS

PLAN YOUR VISIT